I’m a writer and storyteller looking for the most honest way to

say the things we most need

to hear.

 

I haven’t always known I had a knack for it and wouldn’t have even called myself a writer until my actual boss at an ad agency signed my copywriting cheques every week. Up until then, it was simply something I did — like inhaling and exhaling.

It was never my answer to, “What do you want to be when you grow up?” probably because I already was it without really realizing it. I’ve just always had the instant reflex to pat my pockets and find a pen so I could try to decipher what was happening, mostly within myself. Ink is where I run first and, at some point, I was wise enough to pay attention to that. 

 
 
 

I’ve written all sorts of things

dani207-016 copy.jpg

Video Scripts & Taglines

Twitter
Abeego
Canon

Lead Magnets & Pitches

Oshen Creative
Somerset Moss

Editorial & Poetry

Connor
Saltyface

 

for all kinds of people.

Photographers, magazines, musicians, athletes, nutritionists, non-profits, designers, real estate agents, painters, coaches, hospitals, construction companies, HGTV stars, motorcycle clubs, clothing brands, movement gurus, herbalists, skincare empires, conscious creative agencies – it’s a long list.

 

Say hello on Substack

Substack is pretty much a throwback to blogging days, but with a subscription model tacked on. It’s a way for writers to broadcast quick blips and long-form trips in one place with an honouring trade between author and reader. Mine is just like my book — snackable vignettes on life lately — and if that’s what you’re into, I’ll see you there.

I have a style, a particular way of saying things. It’s clear and terse yet holds a lot of water. It takes people places, usually within themselves. What I write isn’t rushed, yet gets to the point with noticeable colour. I start most sentences from the soul and find my way to a period from there. I’ve been known to overdose on alliteration, but it’s not my worst crime. There’s always a simpler way to say it, and it’s usually a few drafts in.

 
 
Testimonials

“Working with Dani is like working with a scholarly word magician. She crafts sentences like spells and twists stories into intellectual thoughts that you want to re-read because they feel so good. She makes writing look like breathing and everyone hangs onto her exhale. Work with her. Try it. You will get hooked.”

Tiffany Pratt, multi-disciplinary designer and HGTV colour magician

“Dani crafts words that speak clearly and have a strong voice. She’s someone you want on your team.”

Alyssa Yuhas, innovative designer

“Dani’s writing brings air and insight into things in life that are often overlooked. She articulates all the happenings in life and helps us metabolize them, honor them and appreciate them. Her words heal the world.”

Amanda Chase, Oshen Creative

“There is a fresh honesty to how Dani writes. She makes you look at the world through a wider lens.”

Annabelle Blythe, Wild Home

“Dani is the wordsmith laying a soulful, heart-centered and energetic foundation. Her words are pure magic and will take you infinitely higher whatever direction you choose to follow.”

Lisa O’Connor, A Radiant Life

“Dani sees, hears and writes what you may not be able to yourself - an absolute necessity for any entrepreneur looking to stand out in the crowd.”

Heather Kelly

“Working with Dani was so easy. She just “gets it”. Always customer-centric, completely approachable and ridiculously skilled.”

Emily Penner, The Penner Collective

“Dani completely transformed my website by taking my jumbled notes and ideas and spinning them into ridiculously golden content. She’s truly so gifted with words. My entire business has been made better through working with her!”

Lindsay Pruitt, Made to Thrive

“Dani's unique writing style stands out amongst a cluttered world of content that can oftentimes be overdone and predictable. She is an absolute pleasure to work with – a real gem of a writer!”

Meagan Albrechtson, Lolita Magazine